Value Added


I’ve been hearing lately, incessantly actually, on the radio about the Golden Eagle Coin. Doubtless you’ve heard it too.

The ad argues, in an attempt to persuade casual listeners that their life is incomplete without this coin, that gold has intrinsic value. But paper money is valuable only because we arbitrarily assign worth to it.

The green, flimsy sheets in your wallet are nothing in and of themselves. We see proof of this all the time as the stock market fluctuates and the relative worth of American currency to that of other countries, varies constantly.

What if we woke up tomorrow and the powers that be decided that paper money is no longer “in”? What if we simply bypassed the frightening run on the bank, and tomorrow’s sunrise illuminated the collapse of our entire economy?

But I wonder, isn’t gold the same way? Isn’t everything the same way? If it were not for the value that we as individuals or society place on any given thing, what good are they?

Why does sex sell? Because in today’s cultural climate, easy sexual gratification is highly valued. However, only a few decades ago, the same risqué images that ply our greedy minds and draw us to dirty movies, provocative magazines and trashy TV shows would have repulsed the average consumer. While today the clip of a woman gasping in the shower sells a bottle of shampoo, our grandmothers would have boycotted the company. Value assigned.

Why is there a steady climb in the number of eating disorders among most demographics? Why are young children getting plastic surgery? Why do 90% of the headlines on consumer magazines promise to unveil long-held secrets of beauty?

It is because we have arbitrarily assigned a high value to beauty (a subjective term in itself) and specifically to thinness. Take those same messages to a rural African culture and their power is forfeit. It isn’t that Victoria’s Secret is the objective definition of beauty, but for the time, for this culture, she is the image of what we hold in high esteem: The model of feminine beauty.

So my question is this: Is it really fail-safe to invest in gold? Is there assurance of happiness in the pursuit of sexual appeal or a beautiful body?

Resoundingly, No. Value is assumed and people are finicky things.

The only indisputable value, the only unmitigated quantity, the only absolute insurance is Jesus Christ. For He is the same yesterday, today and forever. Heb. 13:8

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